Aesthetic Usability Effect

Users perceive aesthetically pleasing designs as easier to use.

After Heuristic

Users are influenced by their emotions when evaluating or making decisions.

Afterlife Effect

We recycle more when shown what the product will become.

Aggregation Effect

Negative experiences feel less painful overall when combined together.

Aha! Moment

When users first realize the product's value.

Analysis Paralysis

The capacity to process information and make decisions decreases each time a decision is made.

Analysis Paralysis

The capacity to process information and make decisions decreases each time a decision is made.

Attentional Bias

Users' minds filter what they pay attention to.

Authority Bias

Users tend to prioritize/listen to opinions from authority figures.

Autonomy Bias

We have a deep need to control our situations.

Availability Bias

Our judgments are greatly influenced by what comes to mind more easily.

Availability Heuristic

Users prefer the latest information over previous ones.

Backfire Effect

When people's beliefs are challenged, their beliefs become stronger.

Biophilia Effect

We are interested in living beings and become stressed if we are too separated from them.

Boundary Pricing

We are more likely to improve if the base price feels closer.

Cashless Effect

Users spend more when they don't see their money.

Centre-Stage Effect

People tend to choose the middle option in a set of choices.

Certainty Effect

We crave clarity about opportunities and make costly sacrifices to obtain it.

Cheerleader Effect

Individual items appear more attractive when presented in a group.

Choice-Supportive Bias

We remember more positive aspects of our choices than the negative ones.

Chunking

We process information better when it's presented in small groups.

Cognitive Dissonance

It is very painful to hold two conflicting ideas in mind.

Curse of Knowledge

Unaware that people do not have the same level of knowledge.

Cognitive Load

The total amount of mental effort required when completing a task.

Collection Bias

We have an emotional need to collect related sets of items.

Commitment

After we make a public statement, we make consistent decisions to support it.

Competition

We struggle with and against each other for limited resources and status.

Confirmation Bias

We seek information that supports our existing beliefs and ignore what does not.

Contrast Effect

We remember products that stand out from their environment better.

Curiosity Effect

We are driven to seek missing information that fills the gaps in our knowledge.